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So your brand new website has just gone live and you have followed all of our on-site SEO tips for launching a new website. Now its time to get those important first few links pointing to your website to help the indexing process along.
1. Submit a press release
Writing a quick press release can not only get the word out about your new website but it can also provide links to your site for the Search Engines to follow. Allocate a small amount of budget to submit to some of the better solutions and you can quickly find your website mentioned on a few pages of the web.
Website: http://www.prweb.com/
2. Write a case study
The chances are that the company that designed or developed your website already have a well indexed site. Provide them with a testimonial and they should be willing to write a case study with a link to your site.
Example: Gurkha Welfare Trust
3. Create a Directory Listing
The majority of “general” directories are generally not worth the effort of submission however there are still a few that will push users and search engines alike to your website. Yahoo & DMOZ are a couple of examples. There may also be some niche directories targeting your industry.
Website: www.dmoz.org
https://ecom.yahoo.com/dir/submit/intro/
4. Google Local Business Centre Listing
A Google Local Business Central Listing can be a quick and easy way to get to the top of the search engines very quickly. Its free to submit so add/claim your listing as soon as possible.
Website: www.google.co.uk/local/
5. Share the launch with friends
You or your colleagues probably have a few hundred friends on Facebook or Twitter who are willing to spread the word about your new website. Update your status with the website link and ask your friends to do the same. You may also consider setting up a Facebook page for longer term traction.
Website: www.facebook.com
http://twitter.com
6. Secure your brand across Social Networks
To stop the competition muscling in on your territory register yourself with the major social networks. Most have profile pages allowing links to your site as well. If time is not on your side then KnowEm registers your brand name across hundreds of networks on your behalf for a fee.
Website: http://knowem.com
If in a couple of weeks and after performing these tips your website still isn’t being indexed then you may want to have a read of Google's Webmaster Guidelines, either that or get in touch and we may be able to help.
Have you got any tips on where to find those all important first links? If so we would love to hear them.
The number of links depends on the quality of these inbound links. If your website is great enough to received hundreds of natural links within weeks, then your website deserves to rank very high.
But if your website received loads of crappy links (comments, forums...etc), then search engines can easily find out and your website won't drastically improve its search performance.
Also, there is an important thing you need to monitor, you have to keep the link building pace. Imagine if you worked as hard as you can for few months to get links, then you stopped because you think these links are enough. Search engines can see a significant drop in number of growing inbound links, and you overall rankings are likely to start decreasing.
Hope my explanation can help you.