Over the past 10 years Volcanoes Safaris has sent over 6000 people on Luxury Safaris to Uganda and Rwanda. They employ over 100 people across the globe and were named one of the "Best Adventure Travel Companies" by National Geographic.
Despite all of Volcanoes Safaris' recent successes the returns from their newly developed website were not as they had hoped. Rise were therefore invited to perform an extensive SEO Audit on the site.
The SEO Audit identified a number of critical areas where the website could be improved and Rise were appointed to address these issues with an on-going SEO Managed Campaign.
After just a few months the results were emphatic with a 125% increase in Organic Traffic in January 2010 compared to August 2009. Page views were also up 15% where as the website bounce rate was reduced by a massive 15%.
Project work carried out included:
As a result of the keyword analysis and website optimisation we also managed to increase the amount of organic "non-branded" key phrases by 130%.
| Key Phrase | Google UK Position |
| virunga lodge | 1 |
| gorilla safari | 1 |
| bwindi lodge | 1 |
| gorilla safaris | 1 |
| rwanda gorilla safari | 1 |
| mountain gorilla safari | 1 |
| virunga safari lodge | 1 |
| mountain gorilla safaris | 1 |
| mount gahinga lodge | 1 |
| gorilla safaris in rwanda | 1 |
| gahinga lodge | 1 |
| lodge rwanda | 1 |
| mount gahinga rest camp | 1 |
| nyungwe eco lodge | 1 |
| nyungwe rainforest lodge | 1 |
| ruanda gorilla safari | 1 |
| rwanda safari lodges | 1 |
| safari gorilla | 1 |
| virunga eco lodge | 1 |