GPSA's offering focussed around two key Sat-Nav products. BBNav, a Sat-Nav solution for disabled drivers and ProNav, a Sat-Nav solution for Professional Drivers.

The Sat-Nav space is saturated with household names such as Amazon, Halfords and Tom-Tom, all consistently performing well in the SERPs. With a limited budget it seemed unlikely they were going to be able to compete with these brands.

As well as the strong competition GPSA were also using a shopping cart system that was extremely unfriendly in terms of SEO.

As a result of the keyword research and competitor analysis, Rise identified a number of comparatively high traffic, targeted terms that would increase the quality and volume of traffic coming to the site.

Subsequently we created an SEO friendly website around the e-commerce functionality. This was then optimised in line with the key phrases.

Key Phrase	Google UK Position
caravan sat nav	1
caravan gps	1
truck sat nav	6
gps for hgv	7
motorhome sat nav	9
hgv sat nav	10
hgv gps	9
london hgv restrictions	3
hgv sat nav reviews	4

As a result we were able to achieve multiple top 10 rankings for many of the terms, out performing some of the major players as we went. We continue to work on the campaign and predict top 1-3 rankings for most the key-phrases in a few months.