Luciano Nardo launched his website in 2009 using Rise's sister company Totally Communications. Luciano came to Rise, realising that having a website is all well and good, however if no one can find the website it is a wasted investment.
During the process of building the Luciano Nardo website, Rise advised Totally Communications on building an SEO friendly website. This involved using techniques and practices approved by Search engines. A well designed SEO site will not only rank you in top positions for your targeted keywords, but the search engines will also be able to easily crawl your website and provide a high quality experience for the users.
The Luciano Nardo website targets a high number of competitive key terms. However, after in-depth Keyword and Competitor Analysis, we were ranking on the first page of Google after only a few weeks. This targeted campaign resulted in a 143% increase of organic traffic to the site.
| Key Phrase | Google UK Position |
| afc ovarian reserve | 3 |
| ovarian reserve testing london | 3 |
| endometriosis consultants | 3 |
| gynaecologist period | 4 |
| problem periods | 4 |
| medical procedures explained | 5 |
| is IVF safe | 5 |
| surgical procedures explained | 8 |
| surgical procedures consult | 8 |
In 3 months, the Luciano Nardo website was generating traffic from 750+ non-branded key terms. This shows how well the site has been indexed and how the search engines can easily crawl its way through the site due to its SEO friendly structure.
Project work carried out included: