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As more and more websites are created and compete for attention, search engines have had to keep up with this growth while still focusing on delivering the most relevant content for a user. As a result, it is important to have a firm grounding in how search works in order to ensure your site is as search engine friendly as possible.
At a basic level, there are three key processes in delivering search results I am going to cover today; crawling, indexing and ranking.
It is fair to say most organisations put a lot of focus on their website’s homepage to draw people in and capture their attention. It is viewed as the doorway to an organisation's online presence and the primary means of communicating who they are and what they do. Yet every page has the potential to be a homepage - at least in the sense of being the doorway to an organisation on the web - and thus requires a change in mindset for many people in terms of how websites are managed.
Simply put, Google Authorship lets you associate a Google+ account with content you have published on your website, and potentially other websites as well.
Once you associate a Google+ account with your content, this association extends to search results where your photo avatar shows up next to results that include your content.
The other week at a party I found myself in discussion with several random people about the simple task of searching in Google; I was incredibly surprised to discover how limited many people’s capabilities were in using a search engine. After all, search engines have become part of our daily lives with well over 3 billion searches entered a day in Google alone.