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by Jason Gotto
on 30 October 2013

It is fair to say most organisations put a lot of focus on their website’s homepage to draw people in and capture their attention. It is viewed as the doorway to an organisation's online presence and the primary means of communicating who they are and what they do. Yet every page has the potential to be a homepage - at least in the sense of being the doorway to an organisation on the web - and thus requires a change in mindset for many people in terms of how websites are managed.